MODULE 4: MARKETING

Determine marketing strategies that will provide maximum return on your advertising dollar. Learn innovative techniques that will help you to successfully market YOUR company.

Topics Include:
   • Smart Marketing
   • Mix in the 4Ps of Marketing
   • Getting Your Share…of the Market

Highlights Include:
* How to create a compelling brand and leverage it for maximum return on your advertising dollar
* How to write a killer ad
* How to use market research to your advantage
* What is market share and HOW TO capture it
* Significant innovation techniques
* Why product is paramount
* How to price for prosperity
* How to place for precedence
* How to promote for popularity
* Why market share is second to profit

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